Why you might want to block ads on Roku TV

On average, a person spends 40 minutes a day watching TV ads. Meanwhile, we see up to 10000 ads online daily. The numbers speak for themselves – Roku ads, first of all, are time and attention-consuming.

Nevertheless, there are more reasons to highlight why blocking Roku TV ads is a good idea. Find them below:

Prevent online tracking. To offer users effective targeted ads, Roku must base on cross-site tracking. Meaning, the streaming provider analyzes your browsing habits by checking your browser’s cookies and cache to learn what ads would be relevant to you. By using a robust ad blocker, you can avoid online tracking effortlessly, either on Roku TV or other websites.

Avoid content interruptions. Ads consume viewers’ time and attention. But what’s also frustrating is that ads interfere with your Roku TV streaming experience. You may get 5-10 ads during a movie and around 4 ads in a single TV show episode.

Inappropriate content. It’s been reported by Roku TV users that some ads are unsuitable for children. What’s worse, you can neither skip nor regulate them enough to protect your kids from ads that include sexual, violative, and similar types of content unless you use an ad blocker.

Ref: https://community.roku.com/t5/Features-settings-updates/Roku-s-advertisements-are-not-family-friendly-How-do-we-fix-this/td-p/715860

Solution: Limit ads on Roku device

Unfortunately, you can’t use ad blocking applications on Roku devices yet. Nevertheless, there’s still an effective way to get rid of UI ads on different Roku gadgets. What’s great is that the method is free and doesn’t require extra tools.

Here's how you can limit ads on Roku devices:

• 1. Head to your Roku device's Settings section.
• 2. Select Privacy options.
• 3. Select Advertising and choose the Limit ad tracking option. You can also reset the advertising identifier.
• 4. Restart your Roku device.
• 5. Launch the streaming platform you want and enjoy an ad-free experience.